The potential customer
Does it turn into a pop up box, does it get directed to your website or a new page? Obviously you will need a design that is developed based on your objectives and offer.
Some people like pop ups, some don’t. some people have pop ups de-activated on their site . So a pop up may not be the best way to go. We would suggest the click links through to a new fast loading page, which provides the customer with more information to help close the sale. We can build a new page on your website that’s directly about the offer that can also lead to other pages on your site. Now you have the interest of a potential customer, you should try to keep them on your site for while. The benefit of a new page is that you can also monitor the number of clicks rather than relying on whether the supplier of advertising space is being honest about the number of clicks on your ad.
Another point to consider it’s a good idea to collect your customer’s data. Maybe a competition with a form to fill out may be the way to go. But remember, you must provide a privacy statement.